Tata Safari Ups Its Game With Premium Features: A New Era of Flagship Luxury
In the competitive world of Indian SUVs, the Tata Safari has long been a name synonymous with rugged elegance and commanding road presence. But in a market rapidly evolving towards feature-rich, tech-laden, and comfort-focused SUVs, Tata Motors has taken a bold step forward. With its latest iteration, the 2024 Tata Safari isn’t just meeting the benchmarks—it’s setting new ones. From cabin refinement to cutting-edge technology and design tweaks, the Safari is now more premium than ever.
Refined Exterior: More Sophistication, Same Dominance
The first thing you’ll notice about the updated Tata Safari is its more sophisticated styling. It retains the bold proportions that have always defined its character, but subtle enhancements bring in a layer of modernity that appeals to urban sensibilities.
Key Exterior Highlights:
- Revised Front Fascia: The redesigned grille with a sharper, gloss-black finish and new LED DRLs lends a sleeker appearance.
- Matrix LED Headlamps: These offer enhanced visibility and add a premium touch.
- New Alloy Wheels: Dual-tone 19-inch diamond-cut alloys give the SUV a sporty yet upscale stance.
- Connected LED Tail Lamps: A seamless lighting signature now connects the rear lights, offering a high-end aesthetic.
These styling cues help the new Safari command even more attention on the road, blending traditional SUV muscle with contemporary finesse.
Interior Overhaul: A Cabin That Cares
Step inside the updated Safari, and you’ll immediately feel the leap in luxury. Tata Motors has taken serious strides in upgrading the tactile experience. The design layout remains driver-centric, but the materials, textures, and color palette have all seen a significant upgrade.
Premium Interior Features:
- Dual-tone Leatherette Upholstery: The use of quilted patterns and contrast stitching adds a luxurious vibe.
- Soft-touch Dashboard: Enhanced material quality on the dash and door trims elevate cabin appeal.
- Mood Lighting: Ambient lighting strips across the cabin offer a relaxing atmosphere for night drives.
- Ventilated Front and Rear Seats: A segment-leading feature that enhances passenger comfort in Indian summers.
- Powered Tailgate (Top Variant): Making loading luggage more convenient than ever before.
This updated cabin reflects Tata’s renewed focus on luxury, comfort, and convenience, positioning the Safari as a serious competitor to more premium offerings from Hyundai and Mahindra.
Digital Experience: Technology That Connects
The new Tata Safari doesn’t just look and feel premium—it’s also smarter. The digital overhaul inside the cabin transforms how passengers and drivers interact with the vehicle. Tata Motors has loaded the SUV with intuitive tech that improves both convenience and safety.
Infotainment & Connectivity:
- 12.3-inch Touchscreen System: Now larger and more responsive, it supports wireless Android Auto and Apple CarPlay.
- 10.25-inch Digital Instrument Cluster: Fully customizable with navigation prompts, trip data, and vehicle alerts.
- Voice-activated Controls with Tata’s IRA 2.0: Enables remote engine start, climate control, and geofencing.
- Wireless Charger & Type-C USB Ports: For front and rear passengers, ensuring all devices remain powered on the go.
- Premium JBL Sound System with Subwoofer: 10 speakers envelop the cabin in crystal-clear audio.
The Safari’s tech upgrade isn’t just skin-deep—it makes driving more intuitive and journeys more enjoyable.
Safety First: Loaded with Assists
Tata has consistently scored well on safety, and the 2024 Safari is no exception. Now armed with ADAS (Advanced Driver Assistance Systems) and more driver aids, it prioritizes occupant protection like never before.
Advanced Safety Suite:
- Autonomous Emergency Braking
- Lane Departure Warning
- Blind Spot Monitoring
- Forward Collision Alert
- 360-degree Camera System
- Adaptive Cruise Control
In addition to these, the Safari retains its robust safety foundation:
- 6 airbags (with optional 7-airbag setup)
- ISOFIX mounts for child seats
- Electronic Stability Program (ESP)
- Traction Control & Hill Hold Assist
With these features, the Safari is no longer just about safety through strength—it’s also about smart protection using technology.
Performance & Driving Dynamics: Power Refined
Under the hood, Tata hasn’t made significant changes—but that’s not necessarily a downside. The 2.0-litre Kryotec turbo diesel engine, co-developed with Fiat, remains a solid performer. What’s changed is the driving refinement.
Performance Specifications:
- Power Output: 170 PS
- Torque: 350 Nm
- Transmission Options: 6-speed Manual / 6-speed Automatic (Torque Converter)
Tata has worked on NVH (Noise, Vibration, Harshness) levels, offering a quieter cabin even at high speeds. The suspension tuning also feels more composed, balancing comfort with capable handling.
Whether you’re navigating urban streets or hitting the highway, the Safari offers a confident, plush ride—especially in the automatic variant, which feels tailor-made for city traffic.
Variants & Pricing: Something for Everyone
The 2024 Safari is offered in a wide range of variants—from the practical XE to the fully-loaded Accomplished+ Dark edition. This ensures there’s a Safari for every type of buyer—from fleet operators to luxury SUV seekers.
Variant Highlights:
- Smart, Pure, Adventure, and Accomplished trims
- Dark Edition & Adventure Persona styling packages
- Prices range between ₹16.19 lakh to ₹27.34 lakh (ex-showroom)
Despite the price hikes over the years, the updated Safari continues to offer better value than many of its competitors when you factor in its feature list and premium feel.
How It Compares: Standing Tall in the Segment
Against rivals like the Mahindra XUV700, MG Hector Plus, and Hyundai Alcazar, the updated Tata Safari is now not only a rugged alternative—it’s a refined contender. It may not offer a petrol option or AWD variant (yet), but it compensates with class-leading cabin comfort, rich features, and an unmistakable road presence.
Key Safari Advantages:
- 3-row SUV with genuine adult-friendly third-row
- Now features ADAS, unlike MG Hector
- Ventilated seats for both front and rear rows
- Premium JBL sound system unmatched by many in the segment
The Dark Edition: Safari in Stealth Mode
For buyers seeking something bolder, the Safari Dark Edition offers all-black everything—from body paint to interior theme, alloy wheels to roof rails. This edition stands out for those who want style without shouting, adding another layer of desirability.
Conclusion: A Leap Towards Modern Luxury
The 2024 Tata Safari is more than just an SUV—it’s a statement. A statement that Indian manufacturers can match, if not exceed, global standards in terms of design, comfort, technology, and safety. Tata Motors has clearly listened to the market and evolved the Safari into a flagship product that exudes premium appeal while staying true to its legacy.
If you’re in the market for a spacious, stylish, and feature-rich 3-row SUV that doesn’t compromise on road presence or passenger comfort, the new Tata Safari deserves a serious look.In the competitive world of Indian SUVs, the Tata Safari has long been a name synonymous with rugged elegance and commanding road presence. But in a market rapidly evolving towards feature-rich, tech-laden, and comfort-focused SUVs, Tata Motors has taken a bold step forward. With its latest iteration, the 2024 Tata Safari isn’t just meeting the benchmarks—it’s setting new ones. From cabin refinement to cutting-edge technology and design tweaks, the Safari is now more premium than ever.
Refined Exterior: More Sophistication, Same Dominance
The first thing you’ll notice about the updated Tata Safari is its more sophisticated styling. It retains the bold proportions that have always defined its character, but subtle enhancements bring in a layer of modernity that appeals to urban sensibilities.
Key Exterior Highlights:
- Revised Front Fascia: The redesigned grille with a sharper, gloss-black finish and new LED DRLs lends a sleeker appearance.
- Matrix LED Headlamps: These offer enhanced visibility and add a premium touch.
- New Alloy Wheels: Dual-tone 19-inch diamond-cut alloys give the SUV a sporty yet upscale stance.
- Connected LED Tail Lamps: A seamless lighting signature now connects the rear lights, offering a high-end aesthetic.
These styling cues help the new Safari command even more attention on the road, blending traditional SUV muscle with contemporary finesse.
Interior Overhaul: A Cabin That Cares
Step inside the updated Safari, and you’ll immediately feel the leap in luxury. Tata Motors has taken serious strides in upgrading the tactile experience. The design layout remains driver-centric, but the materials, textures, and color palette have all seen a significant upgrade.
Premium Interior Features:
- Dual-tone Leatherette Upholstery: The use of quilted patterns and contrast stitching adds a luxurious vibe.
- Soft-touch Dashboard: Enhanced material quality on the dash and door trims elevate cabin appeal.
- Mood Lighting: Ambient lighting strips across the cabin offer a relaxing atmosphere for night drives.
- Ventilated Front and Rear Seats: A segment-leading feature that enhances passenger comfort in Indian summers.
- Powered Tailgate (Top Variant): Making loading luggage more convenient than ever before.
This updated cabin reflects Tata’s renewed focus on luxury, comfort, and convenience, positioning the Safari as a serious competitor to more premium offerings from Hyundai and Mahindra.
Digital Experience: Technology That Connects
The new Tata Safari doesn’t just look and feel premium—it’s also smarter. The digital overhaul inside the cabin transforms how passengers and drivers interact with the vehicle. Tata Motors has loaded the SUV with intuitive tech that improves both convenience and safety.
Infotainment & Connectivity:
- 12.3-inch Touchscreen System: Now larger and more responsive, it supports wireless Android Auto and Apple CarPlay.
- 10.25-inch Digital Instrument Cluster: Fully customizable with navigation prompts, trip data, and vehicle alerts.
- Voice-activated Controls with Tata’s IRA 2.0: Enables remote engine start, climate control, and geofencing.
- Wireless Charger & Type-C USB Ports: For front and rear passengers, ensuring all devices remain powered on the go.
- Premium JBL Sound System with Subwoofer: 10 speakers envelop the cabin in crystal-clear audio.
The Safari’s tech upgrade isn’t just skin-deep—it makes driving more intuitive and journeys more enjoyable.
Safety First: Loaded with Assists
Tata has consistently scored well on safety, and the 2024 Safari is no exception. Now armed with ADAS (Advanced Driver Assistance Systems) and more driver aids, it prioritizes occupant protection like never before.
Advanced Safety Suite:
- Autonomous Emergency Braking
- Lane Departure Warning
- Blind Spot Monitoring
- Forward Collision Alert
- 360-degree Camera System
- Adaptive Cruise Control
In addition to these, the Safari retains its robust safety foundation:
- 6 airbags (with optional 7-airbag setup)
- ISOFIX mounts for child seats
- Electronic Stability Program (ESP)
- Traction Control & Hill Hold Assist
With these features, the Safari is no longer just about safety through strength—it’s also about smart protection using technology.
Performance & Driving Dynamics: Power Refined
Under the hood, Tata hasn’t made significant changes—but that’s not necessarily a downside. The 2.0-litre Kryotec turbo diesel engine, co-developed with Fiat, remains a solid performer. What’s changed is the driving refinement.
Performance Specifications:
- Power Output: 170 PS
- Torque: 350 Nm
- Transmission Options: 6-speed Manual / 6-speed Automatic (Torque Converter)
Tata has worked on NVH (Noise, Vibration, Harshness) levels, offering a quieter cabin even at high speeds. The suspension tuning also feels more composed, balancing comfort with capable handling.
Whether you’re navigating urban streets or hitting the highway, the Safari offers a confident, plush ride—especially in the automatic variant, which feels tailor-made for city traffic.
Variants & Pricing: Something for Everyone
The 2024 Safari is offered in a wide range of variants—from the practical XE to the fully-loaded Accomplished+ Dark edition. This ensures there’s a Safari for every type of buyer—from fleet operators to luxury SUV seekers.
Variant Highlights:
- Smart, Pure, Adventure, and Accomplished trims
- Dark Edition & Adventure Persona styling packages
- Prices range between ₹16.19 lakh to ₹27.34 lakh (ex-showroom)
Despite the price hikes over the years, the updated Safari continues to offer better value than many of its competitors when you factor in its feature list and premium feel.
How It Compares: Standing Tall in the Segment
Against rivals like the Mahindra XUV700, MG Hector Plus, and Hyundai Alcazar, the updated Tata Safari is now not only a rugged alternative—it’s a refined contender. It may not offer a petrol option or AWD variant (yet), but it compensates with class-leading cabin comfort, rich features, and an unmistakable road presence.
Key Safari Advantages:
- 3-row SUV with genuine adult-friendly third-row
- Now features ADAS, unlike MG Hector
- Ventilated seats for both front and rear rows
- Premium JBL sound system unmatched by many in the segment
The Dark Edition: Safari in Stealth Mode
For buyers seeking something bolder, the Safari Dark Edition offers all-black everything—from body paint to interior theme, alloy wheels to roof rails. This edition stands out for those who want style without shouting, adding another layer of desirability.
Conclusion: A Leap Towards Modern Luxury
The 2024 Tata Safari is more than just an SUV—it’s a statement. A statement that Indian manufacturers can match, if not exceed, global standards in terms of design, comfort, technology, and safety. Tata Motors has clearly listened to the market and evolved the Safari into a flagship product that exudes premium appeal while staying true to its legacy.
If you’re in the market for a spacious, stylish, and feature-rich 3-row SUV that doesn’t compromise on road presence or passenger comfort, the new Tata Safari deserves a serious look.